Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most effective business asset. There is a misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise as to whether to register a signature. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories available.
It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the company and business conception nationwide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark status objected application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval staying the exclusive user with the specified trademark for the range of goods and services requested for under the application.